Sunday, May 13, 2012

Drop and Give Me Twenty! -- Strawberry Cereal Bars

Even though the Lady forces me on nightly three mile marches, fit and active are two words that have never been used to describe me. But they are two words that describe today's post - readers, strap on your leg warmers we're you're about to jump into Fit&Active Strawberry Light & Crispy Vitality Cereal Bars!

You Could Read War And Peace Quicker

So the first thing I want to talk about is the name.  Fit&Active Strawberry Light & Crispy Vitality Cereal Bars - come on ALDI that is way too long for blogging. Let's dissect it and see what we can take out. Fit&Active - okay, they want to position these as healthy and you can see they have lots of goodness listed in green blocks. Fine, that stays. Strawberry, I have no qualms with that - I don't want to get home and find out they're jack fruit or something. Light, yeah okay sure - only 90 calories and they don't weigh much either. Crispy, they are not. Strike it. Vitality, why? What's makes them that? It's not explained - dump it. Cereal, I've never seen any F&A Strawberry cereal so that can go too. Bars, yes they are. So we come up with  Fit&Active Strawberry Light Bars. Or maybe Fit&Active Light Strawberry Bars. (TM www.whatsgoodataldi.com) Much more manageable.


Now the bars themselves. They're good. They have plenty of strawberry flavor, are sweet and have a nice mouth appeal when you chew them. They aren't crispy at all and I don't feel any vitality pulsing through my veins. The yogurt drizzle is a nice touch and tastes good as well. At $1.49 for six, it's a pretty good bargain too.

Only $.25 each

Truth in Advertising Cries

I give these Fit&Active Light Strawberry Bars (TM www.whatsgoodataldi.com) an L+ for would buy again. L 'cause they were tasty and + 'cause they're only $.25 a pop.

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